College Board Advanced Placement: Gameshow
Roles: Producer, Art Director, UX Researcher
Following the success of the AP Daily YouTube Live program, my in-house production team at College Board Advanced Placement pitched the concept for an AP Gameshow to executives.
We imagined a live video program in which two teams of students competed to correctly answer review questions. Episodes would be aired on YouTube throughout the school year, keeping pace with the curriculum. The student audience watching the program would play along and answer questions in a quiz interface. We designed our prototype around the AP Human Geography course because it is offered to freshmen and sophomores and is a hook point for many students to become interested in AP courses.
Our pitch was approved, and my team proceeded to make a prototype episode with two components: a live gameshow with competing student teams and a post gameshow review with an expert teacher explaining solutions to the questions.
Here is the Gameshow portion of our prototype:
And here is the Post-Gameshow review:
Our team raised many questions when we designed the show concept. Would students and teachers use this resource? Would our audience prefer a student or a teacher host? Would our audience be content to watch the show live or would they value the experience of entering answers and playing along?
To answer these questions, we conducted a user research study and screened the gameshow experience with 9 AP students currently enrolled in a Human Geography course. We showed them the gameshow videos, had them play along using live pools in Zoom, and collected their responses to survey questions after the screening.
Here is a presentation with our survey questions, student responses, a summary of our observations, and our recommended next steps for stakeholders:
