Manhattan Prep: Testimonials
Roles: Producer, Editor
In 2018 Manhattan Prep’s marketing team was looking to create a video campaign around customer success stories. My in-house video production team recorded testimonial interviews with students who had successfully passed their GMAT, GRE, and LSAT exams after taking Manhattan Prep courses.
This 2.5-minute cut was embedded on the homepage of the company website and effectively increased conversions.
Casting a diverse group of students was a priority for this project because we wanted viewers to see themselves represented.
Presenting to a video camera doesn’t come naturally to everyone, so we worked with our talent to ensure they would be comfortable on set. We rehearsed talking points in pre-production and created a shot list with key points we would capture during the shoot. We helped our talent plan outfits that would look good on camera and complement the other speakers. We planned a production schedule that provided time for them to become comfortable in front of the camera and tell their story with confidence. When our talent showed up on the day of the shoot, we had a comfortable green room set up with craft services and provided professional hair and make up so they would look their best.