Manhattan Prep: How To YouTube Series

Role: Producer

In early 2019, Manhattan Prep’s marketing team was looking for new ways to increase awareness of the company’s brand. The instructors are Manhattan Prep’s greatest asset: they are smart polymaths who score in the top 1% of all test-takers of the LSAT, GMAT, and GRE exams and are charismatic presenters.

My video production team collaborated with instructors to produce a series of “how to” videos for YouTube. In this series, instructors taught lessons on everyday subjects, and we optimized the subject matter and titles for SEO. Most of the videos hit at least 3K views with one surpassing 100K.

Here are three selections from this series:

How to Make the Best Cup of Coffee at Home

How to Buy the Perfect Gift

How to Win at Scrabble | 3 Scrabble Tips for Beginners

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